Totally Gaming Academy to deliver training sessions at forthcoming Juegos Miami

The acclaimed Totally Gaming Academy (TGA), will be holding its one-day, fast-track masterclasses covering the fundamentals of
casino performance improvement and the key areas of operating a profitable sports book operation. The Slot Academy module will be led by TGA founder Lucien Wijsman, a proven casino slot marketer with over 25 years of experience in operating casinos, developing TQM systems and advising the R&D departments of casino suppliers. The Sportsbook Management Academy is being taken by Course Director Lee Richardson, founder and CEO of Gaming Economics, an international e-gaming consultancy and advisory business. The cost of attending is $199 and is restricted to Juegos Miami attendees.

The Slot Academy course comprises: IT'S ALL ABOUT THE MARKETING AND THE MARKETING MIX - understanding the seven Ps of the Marketing Mix in relation to Slot and Electronic Gaming floors to improve floor ROI; WHO ARE OUR CUSTOMERS AND WHAT DO THEY EXPECT? - exploring the expectations of the different player profiles, considering product, price, promotions and placement of the slot product; MYTH & MATH: Volatility and Hit Frequency Explained - covering machine meters and how different volatility and hit rates affect gameplay, and MYTH & MATH: What Players Expect from the Math - learning how to utilize knowledge of volatility
and hit rates to apply to player profiles.

Lee Richardson’s Sportsbook Management Academy will feature: PERSPECTIVE - explaining the evolution of the sports betting industry, the different options available for operating platforms and understanding trading and liability management principles; PRODUCT & PROFIT - reviewing and analysing products by bet type, market and sport and focusing on betting patterns in relation to product categories, and PLANNING & PEOPLE - analysing demand management, planning and KPIs alongside understanding new structure and people management issues.