27 brands of online casino advertise on TV from January to March
Swedish online casinos reach up to 230,000 players per month in Q1
Betting firms operating in the country are currently not allowed to run internet casinos, forcing Swedes to turn to foreign-regulated providers such as Bet365, Kindred (Unibet) and Betsson.
2017-04-24
Reading time 29 seg
Betting firms operating in the country are currently not allowed to run internet casinos, forcing Swedes to turn to foreign-regulated providers such as Bet365, Kindred (Unibet) and Betsson.
According to Mediavision, between 200,000 and 230,000 people in Sweden gamble on an online casino every month. Unibet and Betsson each accounted for about 50,000 players every month during the first three month of the year.
The firm pointed out that competition could sharpen further if domestic companies Svenska Spel and ATG start offering casino games, following the recommendation made by Swedish government’s gambling investigation to bring in a licence system for such services.
In Q1 2017, there were television commercials for 27 different brands of online casino, making up one in ten television advertising minutes, said Mediavision.
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