Juegos Miami to address key topics surrounding gaming industry
Kate Chambers, Managing Director of the Gaming Division at Clarion Events and the person responsible for launching Juegos Miami, said: “There’s no doubt that gaming’s development and progress has been held back due to powerful and entrenched misperceptions of the industry that bear little or no resemblance to the dynamic of a business which is underpinned by the twin pillars of compliance and social responsibility.
“Juegos Miami will explore how that negative image can be addressed using strategies such as aligning the sector with the broader hospitality industry which is widely recognized and respected for its role in generating wealth, creating employment and for its contributions to national and regional economies.”
The challenge of convincing public and government to view gaming simply as another industry, will also draw on the historical experience of alcohol, which has moved from prohibition to become an accepted and main stream social activity driven by some of global marketing’s best known commercial brands.
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