Treasure Island Resort & Casino introduces new social casino platform

“We looked to Greentube to create a branded social gaming platform that allows our players a chance to experience Treasure Island in a new and exciting way,” said Shelley Buck, Prairie Island Tribal Council President. “With playTIcasino they can now play their favorite Treasure Island games anytime and anywhere, which increases brand loyalty and allows our guests to play individually, connect with friends via Facebook and even compete in tournaments.”

Treasure Island, the Midwest’s premier casino and entertainment destination, will be one of the first casinos in Minnesota to launch a digital gaming platform with a range of slot and gaming offerings comparable to its brick-and-mortar establishment. The playTIcasino experience is designed to engage players while enticing them to visit the Treasure Island property in-person.

“We partnered with Treasure Island because they value innovation, as opposed to merely following others,” said Gabriel Cianchetto, President of market development for Greentube North America. “Our collaboration produced a social casino that engages players via a complex experiential criterion that includes external entertainment, prizes, player incentives and more. The days of engaging players on just their game preferences have passed.”