Intralot allies with Amelco for next-generation sports betting product

The project will see Intralot and Amelco’s technical teams working side by side to co-develop a product that combines the retail expertise of Intralot with the functionality of Amelco’s online sportsbook platform.

The new omni-channel product will build upon Amelco’s core ATS sportsbook platform, which is already used by a range of top-tier operators. ATS will be integrated with Intralot’s proven, WLA-approved retail lottery solution to create the new, customized solution.

Antonios Kerastaris, Intralot Group CEO, stated, "Intralot’s legacy as global sports-betting operations leader is widely enhanced by integrating Amelco’s innovative software functionalities. We are confident that the resulting pioneering product will quickly be recognized as the best integrated retail and online betting platform available globally."

Amelco owner and founder Damian Walton commented, "Having the opportunity to deploy our sportsbook solution including our algorithmic trading engine, supplemented with our physical trading services, within the core of Intralot business, will help us demonstrate the full capabilities of the product. Our collaboration with Intralot on this partnership will allow us to maximize our full potential on a global scale."