Playtech BGT Sports aims to revolutionize the retail betting market with latest BetTracker app

They are then able to watch their bets progress and even cash them out on the system, which sits on the same platform as the BGT terminals commonly-found in bookmakers throughout the UK and Ireland.

John Pettit, PBS’s UK, Ireland and Australia Managing Director, said: “We’re pleased to introduce BetTracker, a revolutionary product which will provide a real boost to the retail sector, improve the user experience, and increase operator revenues.

“We appreciate that some shop customers prefer anonymity and don’t want online accounts. Others like the sociability their local bookie offers. This solution caters for both, bringing the technology that is now routine online into retail estates for the first time.

"PBS continues to drive innovation in the retail space, and we look forward to seeing BetTracker transform the betting experience for customers in all shops up and down the country."

BetTracker, which is available on Apple and Android, brings the convenience of online account management to players without an online account, allowing customers to scan a ticket to the bespoke app and monitor its progress, wherever they happen to be.

The customer is then able to return to any of the operator's retail outlets to receive their winnings in cash, having let their bet ride or opted to cash-out.