"Our latest slot machines will take center stage at ICE"

Why is ICE Totally Gaming an ideal opportunity to unveil your next generation solutions?
 
The ICE show is one of the greatest gaming shows on earth and naturally the largest in Europe. For us at AMATIC Industries, this is the most important show of the year and we are always well prepared. Our large stand is full of gaming solutions – both land-based and online. This is the must-attend show for gaming operators. We have the opportunity to greet our customers from all around the world and naturally to get to know new people.
 
What can you tell us about the products you're planning to unleash at the trade show?
 
Our main focus from day one has always been on MULTI GAME. We offer the right combination of great games and winning slot machines. Our latest slot machines will take center stage – both the AMAROX C24 upright and the Performer Grand Arc slant top. The design of both these slot machines is characteristic for our company – extremely stylish and future-proof. We will be introducing a host of new games to add to our very strong games library. Our MULTI GAME keeps on getting stronger.
 
We will be showing many more premium gaming solutions at the ICE, including our latest electronic ROULETTE GRAND JEU 24HX in which we implemented a brand new powerful hardware platform called HARDROX (HX). The multiplayer function means that this stylish automated roulette can be linked with AMATIC slot machines to create a landscape dock with a desired number of terminals.
 
Our AMANET games for the online market are becoming increasingly more important to our company as we support our clients in the online market as well. We provide all the casino management systems required to expertly manage our games.
 
How do you feel the European gambling markets will evolve in terms of player trends and technology impacts?
 
The evolvement of European gambling markets revolves around the capability to link different gaming solutions together. This is a great benefit we offer. Our Performer Grand Arc and AMAROX C24 slot machines can be connected with the Roulette Grand Jeu 24HX. Players on the latest AMATIC slot machines can then participate on the AMATIC electronic roulette. All the roulette information is portrayed on the slot machine monitors. This is a great service – even if the roulette seats are all taken, further players can take part via the AMATIC slots.
 
Furthermore, quality is playing a more important role in the land-based market. Competition is increasing so wise operators are investing to provide their customers with the best quality and highest entertaining gaming solution. That also explains why our latest slot machines have proven to be so popular.

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It is no secret that the online gambling market has become extremely popular. We believe the trend will be more to differentiation – meaning that operators will look more to tried and tested games

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The market is changing and players want to be offered more and more games that can be played online and especially on mobile devices. That places us at AMATIC in an ideal situation with our AMANET online games. All are individually tried and tested in the land-based market before being approved for online release.
 
Which jurisdictions do you feel currently offer the most potential for gaming growth?
 
We will continue to place our focus on the European markets in order to further extend our strong position. Yet we are seeing higher growth rates in gaming in Latin America as a whole.
 
What discussions should drive the 2017 agenda? Where will the focus be?
 
The drive will be on making a difference – how can the operator secure his business with the right gaming mix. There will be much talk on online gaming and how to get the best of both worlds – namely land-based and online.
 
What is going to be your strategy this year to out-perform competitors and grow your market share?
 
We will keep on doing what we know best: create winning games for our MULTI GAME portfolio and ensuring these games are available on an omni-channel base – either via our elegant slot machines or via our AMANET online gaming solution.