Gauselmann Group to celebrate 60 years of “entertainment excellence” at ICE 2017

Why is ICE Totally Gaming an ideal opportunity to unveil your next generation solutions?

The calendar position of ICE (even though the show dates have moved from January into early February) makes this the ideal ‘curtain raiser’ for each new business year. ICE sets the tone for the industry at just the right time in Merkur Gaming’s development cycle and the raft of innovations that we will present will undoubtedly go to attractions at the show and on to international gaming floors throughout the year.

What can you tell us about the products you're planning to unleash at the trade show?

The ICE highlights of the Merkur Gaming product show include the Avantgarde SLT and Avantgarde Trio premium multigamers and the modern Merkurstar upright cabinet. Also, the latest innovation in terms of player comfort, the new Evostar that was first presented in Las Vegas, is now entering its rollout phase. The Evostar takes the quality demands of Avantgarde SLT and Merkurstar on to the next level and projects the ergonomic aspects and comfort of a slant top within the configuration of an upright cabinet in an unprecedented manner. The integrated USB port provides additional playing comfort and functionality.

In 2017, Merkur Gaming is playing with color. The new Black Series, with its elegant matt black design, is already shaping up to be one of the eyecatchers of the year. Coupled with the high graphics capabilities of the black-and-white game “Win City”, this modern, contrast-rich design now catapults the Merkurstar and the Avantgarde Trio to an entirely new gaming level.

The Avantgarde Highflyer will also be celebrating its premiere at ICE 2017. The ‘floating’ upper monitor allows players to adopt a relaxed sitting position as they enjoy a totally new interactive gaming experience. A baseplate connects the Avantgarde Highflyer multigamer to the accompanying chair, so all the player has to do is sit back and enjoy.

ICE will also herald a new era for Merkur Gaming in the area of jackpot systems: with Bingo, Golden Dragon and Egyptian Treasures, the Gauselmann Group’s international sales arm is gearing up for a bright future in the jackpot segment.

Diversity galore is also the name of the game with the themed games editions Fruit Suite, Random Line Suite, Egypt Suite and Hero Games. Themed to reflect acts of heroism, exploring the mystical realms of Ancient Egypt, a refreshing fruit design or the surprise-charged Random Lines package these exciting game suites provide a whole new level of player attraction. Thanks to the attractively configured game releases, players get an immediate feel for the new suites’ true potential. Besides “Win City”, that is reserved exclusively for the Black Series, Merkur Gaming will also launch eight more single games at this year’s ICE.

What is going to be your strategy this year to out-perform competitors and grow your market share?

2017 marks the 60th anniversary of the Gauselmann Group. Sixty years of entertainment excellence. What is now our heritage was begun by Paul Gauselmann and, thanks to his vision and direction, been built up – through deeds and not just words – to gain the international respect and regard in which the Gauselmann name and the brand that is derived from that name represent. The opportunities that stem directly from the Gauselmann name and reputation are many and, to all the companies of the Gauselman Group, literally priceless. Merkur Gaming’s progress and expansion is carried out under the guidance and support of Paul Gauselmann himself and the benefit of his knowledge and experience drives us constantly forward.