Armin Sageder becomes CEO of Playtech BGT Sports

The new division brings together Playtech Sports companies BGT, Geneity, Mobenga, Unilogic and Playtech’s internal Sports Trading team and contains more than 600 employees based in Nicosia, Malmö, Vienna, London, Bremen and Sofia.

Headquartered in Cyprus, Sageder will assume responsibility for all of Playtech BGT Sports’ business and customer relations and establish and lead a team to manage the division. He will report to Mor Weizer, CEO, Playtech.

Playtech BGT Sports’ vision is to create a fully integrated, best-in-class sports betting technology solution by drawing on the overall business’s expertise and capabilities, together with a tailored, managed service proposition to suit any bespoke customer requirements.

It will provide a one-stop-shop betting offering based on Playtech’s innovative and unique Omni-channel platform technology. The platform will provide customers with a seamless betting experience across all channels and devices including over-the-counter, Self-Service Betting Terminals (SSBTs), online and mobile. Moreover, Playtech BGT Sports will cater for differentiated sports betting solutions for both anonymous and registered customers across retail and digital channels.

The combination of Playtech’s ‘brick to click’ strategy, delivering a true Omni-channel experience, and leveraging Playtech’s industry-leading IMS management solution, will result in the company delivering the industry’s leading, cutting-edge sports offering and experience for its global licensees and their players.

Armin Sageder said: “I am very excited about the opportunity. When combining the BGT team spirit together with the extensive knowhow and knowledge of all the great talent that exists across Playtech, we have the opportunity to create a powerhouse for the benefit of our clients and their customers.

“By doing so we will continue to invest in our platforms, products, offering and services and will truly enhance customers’ betting experience and maximize the benefits for our licensees. Furthermore, we will continue to provide operators with the expertise and capabilities they expect from Playtech and BGT as well as the relevant tools in order to allow them to differentiate their customer propositions and achieve their strategic goals.”

Mor Weizer, CEO, Playtech, added: “I am delighted that Armin has accepted this role and I strongly believe he is the best person to take our sports offering to the next level together with the talent we have internally.

“Playtech BGT Sports will provide leading sports betting operators with best-in-class platforms and products as we well as a series of unique Omni-channel solutions that we believe will continue to revolutionize retail and online betting businesses alike,” Weizer added.

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For more information, visit Playtech

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