GameCo to develop licensed skill-based VGMs

GameCo’s proprietary VGM is an arcade-style video game cabinet featuring a single-player game, generally 45-90 seconds to play, adapted from top console, PC and mobile developers. GameCo is in the process of developing a racing game based on the popular “Mission: Impossible” franchise, a hidden object game themed to “Paranormal Activity,” and a platformer experience adapted from the cult classic comedy, “Ferris Bueller’s Day Off.” The patented VGM gambling platform allows a player’s skill to determine the payout and winnings, while maintaining the same casino economics as slot machines. The deal was brokered by Richmond Management Group, GameCo’s licensing representative.

“We are always seeking ways to bring our iconic film properties directly to fans,” said LeeAnne Stables, President of Worldwide Marketing Partnerships and Licensing for Paramount Pictures. “These new products bring them to life in classic arcade gameplay formats.”

GameCo recently launched at Caesars Entertainment properties in Atlantic City, making it the first skill-based gaming company in the world to debut its product on casino floors. VGMs are currently placed in prominent locations at all three Atlantic City Caesars Entertainment properties, with three triple-unit carousels at Caesars, two at Harrah’s Resort and two at Bally’s Wild Wild West.

“We’re thrilled to be working with Paramount to bring these brands to the casino floor. Video game gambling addresses the largest opportunity for casinos and studios in attracting the next generation of gamers. At GameCo, our vision is to create a VIP experience for gamers. Brands like Mission: Impossible, Paranormal Activity, and Ferris Bueller's Day Off speak to my generation that grew up with these films and love playing video games,” said Blaine Graboyes, CEO of GameCo.