Eduard Blonk says Betradar's Live Data products “on the tip of everyone's tongues” during G2E

How did G2E attendees react to your product lineup?

This year’s show has been dominated by two topics: Live Data and eSports. At this year’s G2E, our Live Data products and in-play markets seemed to be on the tip of everyone’s tongues.

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A topic which has been mentioned for quite a few years now and is finally breaking through is eSports and all the possibilities and opportunities they bring

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It is also worth adding that our portfolio of Virtual Sports, in particular our upgraded version of Virtual Football, were well received as well.

What would you say were the highlights of this G2E edition?

A product which really generated a lot of interest and buzz was our Live Data. As casinos have their own sportsbooks, in-play markets are attractive for the operators. This certainly was a big interest we saw. In addition to that, a lot of discussions were around Virtuals, but obviously we are conscious of the sensitivities around that based on the legislative situation in the US. Another clear area of interest at the event is eSports, which generated a lot of attention not only from a customer and therefore betting perspective, but also from a spectator perspective.

How is this year going for the company? What is coming next?

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Not only this year but the past years have been characterized by steady but impressive expansion in almost every area of our business

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Sportradar expanded through the significant partnerships we finalized with the likes of the NFL, NBA, NHL and NASCAR just to name a few. We do see significant growth coming from new markets but also from more established markets, where operators recognize the quality and reliability of the data we provide.

We recently launched several initiatives like eSports, where we are able to offer more and more game titles including in-play data. Our Managed Trading Services (MTS) has been a very well-received service where we see a large uptake from the market, allowing us to manage an entire sportsbook or certain sports within the sportsbook for any operator, no matter the size. This service puts our experts in global betting markets to work for our clients and enables them to completely or partly outsource their trading. Betradar‘s highly experienced and committed trading analysts can administer the entire process, providing our clients with the largest and most competitive sports betting offer for both pre-match and live betting.

What new markets are you going to pursue in the coming months?

We’re going to pursue markets for products as well as locations, where we see potential for growth and where we think our products can add value. What distinguishes us from competitors is that we can offer the broadest range of products and services and that we operate the entire value chain in-house. Having said that, the products that seem to be front of mind at the moment include eSports,