ICE organizers announce social media options as streamlined registration opens ahead of schedule
Acting on responses to the 2016 post show research, the ICE marketing team has introduced auto-population email invites, which make the process significantly quicker for anyone who previously registered in either 2016 or 2015. Answering stakeholder requests to be able to use social media, attendees will also have the ability to register via LinkedIn, Facebook or Twitter and for those visiting icetotallygaming.com the number of mandatory fields has been reduced and contained within a simplified three tier process.
ICE Senior Marketing Manager, Dan Stone, said: "The 2016 edition of ICE attracted a record, independently audited attendance of 28,487, who made the journey to London from 150 countries. Our commitment is to constantly monitor and improve the customer journey, which begins at the point of registration. This year's program of customer research that we undertake after each edition of ICE, highlighted the understandable desire to further streamline registration, and to start earlier in the marketing cycle. I am delighted to confirm that we have responded to both of these requests."
Zitro to showcase new gaming products at Zitro Experience Peru event alongside PGS trade show
NOVOMATIC brings Balkan-focused gaming portfolio to Belgrade Future Gaming 2026
Aristocrat reports higher first-half profit on gaming sales and market share gains
NorthStar Gaming hit with cease trade order by Ontario Securities Commission after auditor withdraws report
Super Group reports all-time quarterly revenue high with Africa leading Q1 gains
Robinhood files for second venture fund targeting early-stage startups
How Nirmata Play expands access to game creation through low-cost RGS infrastructure
OpticOdds enhances WNBA player props with The Crowd’s Line AI
SOFTSWISS to present scalable Asia-focused solutions at SiGMA Asia 2026
Zitro to showcase new gaming products at Zitro Experience Peru event alongside PGS trade show
