Exclusive interview with Tiffany Wenrich, Marketing Manager, Patriot Gaming

"Changes within customer demographics are leading to a new demand for entertainment on a broader level than ever before"

2016-09-07
Reading time 1:45 min
Marketing Manager at Patriot Gaming Tiffany L. Wenrich discussed with Yogonet the current state of the industry ahead of the G2E Las Vegas event where she said the company expects to “connect” with both existing and new customers and “learn from what they all have to say.”

What will be the highlights of the 2016 G2E Vegas and why?

For us, G2E is about connecting with our customers. We look forward to taking this time every year to meet new customers, see our old friends, and most importantly learn from what they all have to say. Our customers are our most important resource, and we grow every year based on the feedback we receive at G2E.

Our representatives from across the US, as well as the Caribbean, Central and South America will be on hand to share and listen. We are also excited about our partners JCM, Visual Limits, Gary Platt, Ceronix, 3M and more showcasing excellent products that we can share with our customers.

What are operators most concerned about these days?

Value. As the market continues to change our hope is to be able to consistently provide value to our customers. We are one of the leading suppliers of used and refurbished products, and we only see the demand growing.

The gambling industry in the U.S. is going through a period of transition shaped by a range of factors, some of which have their roots within the country, while others are related to the natural affairs of the international scenario. How would you describe the current state of gambling? What does the future have in store for the sector?

The current market is in flux. There are changes within customer demographics that are leading to a new demand for entertainment on a broader level than ever before.

The introduction of skill based games and fantasy sports along with how they will be integrated into the current market are also top of mind for the future

Considering that non-gaming has, over the last years, become an effective revenue driver for casinos, what are the main challenges facing the industry?

We see this trend as both a challenge and opportunity. With the growth of non-gaming activities on casino properties, we have seen the demand for a wider variety of products than what our customers would traditionally require. This has led us to diversify our product lines even more, with the addition of energy efficient LEDs for a variety of applications, large format monitors and video walls, as well as our newest addition- promotional products.

Learn more aboutPatriot Gaming

 

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