"Online gaming has become a major driving force for the industry"

With the G2E Las Vegas event around the corner, DLV Marketing Manager Julia Barbakadze discussed with Yogonet the company's expectations for what she considered a "show-case."

2016-09-05

United States

Reading time 1:30 min

With the G2E Las Vegas event around the corner, DLV Marketing Manager Julia Barbakadze discussed with Yogonet the company's expectations for what she considered a "show-case."

Julia Barbakadze is Marketing Manager at DLV, the gaming software and equipment manufacturer and operator with the head office in Latvia. Ahead of the G2E Las Vegas, Ms. Barbakadze said over the past years operators have been working to find a balance between online gaming and land-based games in order to meet clients' demands and expectations.

What will be the highlights of the 2016 G2E Vegas and why?

G2E is a “show-case” not only for technological achievements in software and hardware developments, but also of the latest appliances and tools required for operation in accordance with the requirements of different legislations and customer needs, as there is hardly a better place than Las Vegas to share and gain ideas for gaming hall improvement.

What are operators most concerned about these days?

This is, probably, online gaming. Over the recent years, online gaming has, obviously, become a major driving force for the industry making it undergo many changes and innovations related to its implementation. At the same time, there still is a significant segment of population preferring land-based games, so operators are doing their best trying to find a balance between these two gaming forms, attempting to offer both, perhaps, not always fully understanding how this balance can be achieved.

Considering that non-gaming has, over the last years, become an effective revenue driver for casinos, what are the main challenges facing the industry?

In many countries, especially in Latin American and Asian regions, players do not regard casinos as just a place where to play and leave after a certain amount has been won or lost; for them it is an event, a pastime during which they want to enjoy game, communication, food and, preferably, some show. Nowadays operators face the need to hold activities and events, so that the player feels him/herself well, independently of the results of their play, as well as to offer its regular customers reward and winning options, or special promotions be it on a game, food or participation in a lottery. The whole of it contributes to customers’ loyalty.

To learn more about DLV, visit their website.