Looks to improve customer experience
William Hill buys gaming technology firm Grand Parade
British bookmaker William Hill Plc said it bought software maker Grand Parade Ltd for USD17.7M in cash and stock.
2016-08-03
Reading time 20 seg
British bookmaker William Hill Plc said it bought software maker Grand Parade Ltd for USD17.7M in cash and stock.
William Hill said it would issue 495,048 new shares at 10 pence each to Grand Parade as a part of the consideration. William Hill did not disclose the cash portion of the deal.
The acquisition of Grand Parade, a provider of software for betting and gaming companies, comes just weeks after William Hill responded cooly to a proposed joint takeover offer from 888 Holdings and Rank Group.
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