OfferCraft signs agreement with Dover Downs Hotel & Casino

The first game invited customers who hadn’t been to the property in at least a year to come back and see what they had been missing.

People from nine surrounding states participated, and Dover Downs Hotel & Casino saw average spending rise by 831% compared to two prior campaigns that were sent to these customers before the partnership with OfferCraft.

A second game was sent out via direct mail to recent customers, and it led to a 406% increase in new emails collected versus previous efforts. About one third of the patrons who played this game spent more than average on their subsequent trips.

“We are thrilled to partner with a creative and innovative company like OfferCraft,” said Pete Bradley, VP and GM of Casino Operations for Dover Downs Hotel & Casino. “Their tools and approach enable us to offer our customers compelling and creative offers.”

OfferCraft’s software platform blends behavioral economics, artificial intelligence and psychology to create fun incentives that excite and engage both customers and staff.

“The team at Dover Downs Hotel & Casino is highly creative and takes a science-driven approach to their decisions,” said OfferCraft CEO Aron Ezra. “The executives here really care about their guests, which make these spectacular early results even more wonderful.”