"Peru's maturity enables IGT to continue to introduce new technology to our customers"

IGT has recently announced the launch of the True 3D games in Chilean casinos. Last year, in turn, Sphinx 3D, a True 3D series title, was installed throughout the gaming floors of Masaris Corporation in Peru. What have the results been so far in Peru?

Our Premium product True 3D has received an award for technology at international level and earned exceptional results in the markets of this region. In Peru, we started with the installation of True 3D in the Masaris group casinos. We have also extended its installation to cover a 100% of casino operators within the capital city. So much so that all casinos are now featuring 3D, all of which has been a very pleasant experience for us, both at the results level and at the level of acceptance by the players.

Something similar has occurred in Chile, where the product was installed, but with the addition that the traditional Sphinx is recognized by all players. Coupled with 3D magic, Sphinx has now become unbeatable and turned into a distinguishing feature within all international casinos.

What are the expectations for Chile and other Latin American markets?

IGT is very much focused on the growth of this market. Our history in Chile initiated with Atronic, even before the first bidding process for casinos took place. With Atronic, we were the first manufacturer to hold an “open house” in Santiago de Chile. In this same city, we are getting everything ready for the first great show to be held by a manufacturer, August 5. We want to bring to this country the main cabinets and the widest variety of Premium products and platforms, as well as demonstrate our systems solutions. This event will provide us with an exceptional showcase for our products in Chile, and we have more than 30% of the market on our side to confirm this.

“

“

We have planned an event in Chile for August 25 and we are also preparing a new presentation in Peru on occasion of the celebration of our seven years’ continued activity in these special shows

”

FADJA marked the Latin American debut of cabinet AXXIS 23/23. Has IGT decided to bring this product to Peru? What makes this cabinet different from other IGT cabinets?

Cabinet AXXIS 23/23 made its debut in FADJA with very good results. This cabinet could represent the next step following what was‒ and continues to be‒ the Oxygen cabinet, a thoroughly consistent product regarding performance. The AXXIS 23/23 diversity HD has two games, which combine classic IGT titles with those of the traditional Sphinx, providing a superb experience for both players and casinos.

Is there still room for growth for IGT in Peru?

At gaming level, Peru is the most mature country in the region, with sound legislation and solid financial stability. It continues to provide the ideal framework for the growth of gaming operations, just as it has for the last few years.

The machine park offered by Peruvian casinos is quite favorable and offers the latest advances with high versatility. This market maturity enables IGT to continue to introduce new technology to our customers in the market and through a variety of distribution channels.

As a the leading gaming supplier, we have a presence in every gaming segment - slot machines, cabinets, content casino control systems, sports betting, interactive games, mobile solutions andonline gaming. Our growth, together with that of Peruvian operators, still has has a lot of untapped potential, considering the extent of the portfolio and the latest trends in technology, and taking into consideration IGT’s level of acceptance and company positioning in this region over the last few years.

A road show was held in April in Argentina. Are there any more events of this kind scheduled for what remains of this year?

We have planned an event in Chile for August 25 and we are also preparing a new presentation in Peru on occasion of the celebration of our seven years’ continued activity in these special shows.

Over the last few years, this country has been the venue of the exclusive showrooms of our brand. More news on this great event coming soon!

Visit IGT's website to know more.