Smith, who joins the casino operator from customer service outsourcing specialist Contact Center Managed Services, will report directly to Darren Moffett Rank’s Director of Customer Operations.
Rank said in a statement that Smith would be tasked with leading the opening and managing a new center of customer excellence in Sheffield, which will employ over 60 people.
“I am delighted to be joining a company that is as passionate about delivering excellent customer service as I am. I have every confidence that our new Customer Services hub will enable Rank to deliver a key point of competitive differentiation and that we will be able to use it to improve levels of customer satisfaction as well as driving enhanced business performance,” Smith said.