Through it, each customer can see their available promotions and their personal progress, next steps and account history.
The fully personalized experience is powered by an in-house developed bonus tool which connects all third party and proprietary gaming activity into a single wallet. This makes using bonuses effortless across all products and platforms while giving customers full transparency with their progression and awards.
Leonard Judkins, Head of CRM said: “No other gaming company provides customers with such a fully personalized promotional betting experience; the feedback we have received suggests it is fast, intuitive and simple for customers to recognize and understand.
“We see this as another stage in our journey to improve the betting experience for our customers, old and new, as we continue to grow.”