Playtech & Caliente discussed sports betting at first Juegos Miami

“It is important to understand that huge business opportunities arise from the relationship between land-based operators and online sports betting providers, especially in Latin America where the potential for growth and development is tremendous,” said Ilana Klein, Playtech’s senior regional director.

“After two years of intense, hard work with Playtech, we've managed to transform our operations to adapt to ever-changing market dynamics, reaching a higher volume in online sports betting revenue than in land-based gaming, “ commented Emilio Hank, Director General at Caliente Interactive.

According to Hank, “Between 80% and 90% of sports betting comes from new players”. “By expanding into online gaming, we've managed to double our customer base in two years. At the present, we have 70 million potential gamblers across Mexico,” he emphasized.

“Ensuring proper regulation and market openness is key when striving to limit unfair competition,” Hank added.

“There is a rise of mega mergers in the industry, many of which have proven successful -especially those between online gaming providers and land-based operators-,” commented Klein. It's a perfect synergy between them. Operators offer market knowledge and a consolidated customer base, while online gaming companies provide innovative products and opportunities to benefit from the omnichannel experience, she concluded.