“Living in a rapidly-changing world, we're all millennials”

“Technology in the gambling industry has gone through significant changes over the last two years. These changes force us to adapt in order to better understand the needs and tastes of our customers,” Coppola commented adding that it's not just about millennials, “The whole world is changing, it's not just generation Y. Living in a rapidly-changing world, we're all millennials, so it is imperative that we identify what the needs are for this target audience.”

“In terms of design, casinos haven't changed a lot in the last 50 years, they still look like mid- twentieth century gambling halls. It would be high time to re-think this approach to innovation,” Coppola emphasized.

It is important to understand the impact of millennials on the gambling industry: “80 million millennials live in the U.S., 200 million across Latin America, and 300 million in China. The market is huge, therefore we have to carefully analyze their underlying interests. Millennials are not the future, they're the present, and we're not giving them what they want,” he explained.

Commenting on the current offering from gaming manufacturers, Coppola noted, “Millennials don't enjoy playing slots, they find them boring and antisocial. Young generations are looking for interactive environments. They want to have fun, meet new people and exchange ideas.”

“If we want the industry to survive and grow, we have to transform casinos into unique, compelling entertainment destinations,” he concluded.