Caesars Entertainment CEO addresses innovation in gaming at East Coast Gaming Congress

"It's clear that the opportunity for gaming innovation is tremendous, and I believe there will be a market for exciting new games," Frissora told the crowd of gaming industry leaders and regulators gathered at Caesars Entertainment's Waterfront Conference Center at Harrah's Resort Atlantic City. "Gaming manufacturers, operators and regulators all have pivotal roles in figuring out how we will appeal to and shape the gaming desires of millennials and baby boomers."

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Caesars Entertainment has begun to develop a casino within a casino concept that better integrates gaming and hospitality and encourages customers to visit and experience these services as a group

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Frissora noted the substantial progress that Caesars Entertainment and other operators have made in attracting younger customers to enjoy leisure and hospitality offerings at casino resorts, but suggested that there is more to do to keep these customers engaged in the gaming experience. Research shows that both younger customers and core slot players want skill-based, dynamic and social experiences.

Caesars Entertainment has begun to develop a "casino within a casino" concept that better integrates gaming and hospitality and encourages customers to visit and experience these services as a group. Caesars is investing in enhancing and enriching the customer experience through social and mobile technology. Caesars has already implemented this technology in many of its properties and will continue to deploy technology to create the customer experience of the future.

Frissora also addressed the opportunity to further stimulate growth in the Atlantic City meetings market through the addition of more meeting space to complement the Harrah's Waterfront Conference Center and the Atlantic City Convention Center.