Genting UK appoints new Home Markets Managing Director

The firm also introduced a new corporate growth strategy, according to which the company will focus its attention on the development of multi-channel capabilities and due to this it is to restructure its executive team as well.

Mark Sergeant started his career in the gambling industry as Commercial Director of Gala Gaming Division at gambling operator Gala Coral. Later on, he was appointed as Group Gaming Director. In November 2009, he assumed the post of Acting Managing Director at Gala Gaming Division. In May 2010, he was also appointed as Managing Director of Gala Casinos.

Following his appointment at Genting UK, the official has taken responsibilities over the company’s provincial casino properties. He is also in charge of Genting Alderney, the operator’s online gambling division. As a result of Sergeant joining the company, Peter Nolan, Genting Alderney’s Managing Director, has left his post with immediate effect.

Commenting on the latest announcement, Paul Willock, Genting UK President, said that they are now focused on their recently launched growth strategy for the development of “compelling multi-channel experience” across their land-based venues as well as their online and mobile platforms. Willock thanked Nolan for his work at building their online business at Genting Alderney. The gambling operator will now turn its attention to converging its land-based and digital businesses under Sergeant’s guidance.