The firm's bespoke approach to this challenge is PartnerMatrix, an affiliate platform with an integrated Agent System that can be offered as a stand-alone solution.
PartnerMatrix allows affiliates to operate as agents (transfer money to specific players, place a bet in the system, place a bet on behalf of a player) and at the same time the agents can operate as affiliates (use banners to bring traffic, provide promo-codes to customers, keep sub-affiliates).
Most of the operators, running Affiliate and Agent systems together know that it would be better for their agent/affiliate to use one system to track everything, instead of changing the systems to track the same type of data. This is how EveryMatrix decided to bring this innovation to the field.