Continuing GAN’s state-by-state approach to the US market

GAN to provide Simulated Gaming for leading regional US Casino

GameAccount Network has signed a multi-year agreement with an undisclosed major US casino operator for the launch of Simulated Gaming, pending regulatory approval.
2016-03-30
Reading time 1:25 min
GameAccount Network has signed a multi-year agreement with an undisclosed major US casino operator for the launch of Simulated Gaming, pending regulatory approval.

The client’s property is situated in a new US State, continuing GAN’s State-by-State approach to the US market and ensures continuing access to the lucrative North Eastern regional social casino gaming market where GAN has unique experience operating Simulated Gaming since January 2014.

Highlights

  • Consistent with other GAN clients in the US, the new client is the operator of a major established casino property generating in excess of $500m in gross gaming revenues annually.
  • The client’s property is situated in a new US State, continuing GAN’s State-by-State approach to the US market and ensures continuing access to the lucrative North Eastern regional social casino gaming market where GAN has unique experience operating Simulated Gaming since January 2014.
  • Tenth major US casino operator to nominate GAN and Simulated Gaming as the preferred model for launching online, delivering true convergence between real money land-based gaming and online Simulated Gaming proven to increase on-property patron visitation.
  • The Simulated Gaming offering will be operated from an instance of the GameSTACK Internet gaming system deployed in Las Vegas Nevada and is expected to go live across web and mobile in the second half of 2016.
  • GAN’s US-patented iBridge Framework will link the GameSTACK Internet gaming system to the Client’s land-based casino management system.
  • Simulated Gaming is an innovative Internet gaming service designed by GAN specifically for land-based US casinos, offering a gaming-as-entertainment consumer website and mobile apps that include over 200 casino slot and table games, including poker, backgammon, gin rummy, poker dice and blackjack tournaments.

Dermot Smurfit, CEO of GAN said: “GAN’s market-leading Simulated Gaming experience has been selected for the tenth time by a major US casino operator who’s identity will be disclosed following completion of the regulatory approval process, a necessary feature of the highly regulated environment GAN’s clients operate within. Our patented capability linking casino loyalty programs to our Simulated Gaming experience is expected to materially strengthen the Client’s existing patron relationships in an increasingly competitive regional market.”

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