Las Vegas Convention and Visitors Authority launches virtual reality experience

The LVCVA showcased virtual reality through Oculus Rift, a technology company that builds and distributes virtual reality head-mounted display units that allow users to have an immersive 3D experience, during the ITB travel trade show in Berlin, Germany.

"Virtual reality is the future of vacation planning," said Cathy Tull, senior vice president of marketing for the LVCVA. "Users are able to explore what Las Vegas has to offer in a virtual setting and gain the excitement needed to book their own Las Vegas adventure."

This technology connects the consumer more directly with the Las Vegas experience by placing them inside the destination to participate first-hand. The LVCVA launched a series of 360 degree videos last year as part of the brand's online GeoVegas experience; the addition of the head-mounted display units makes the experience even more immersive.

The Virtual Reality Companion app allows consumers to download the Vegas VR experience onto their Apple or Android Smartphone. The app, which can be downloaded by visiting itb.vrtv.vegas, includes 12 immersive Las Vegas virtual reality experiences that can be viewed directly on a smartphone, or used with a VR Viewer such as a Google Cardboard or Oculus. The LVCVA will continue to add to the library of immersive experiences in the coming weeks and months.