“Latin America is a natural market for Kirol to go after”

How was ICE Totally Gaming for Kirol, taking into consideration your recent expansion in Spain?

This is the second time that the Kirol Group has taken part in ICE Totally Gaming. The London exhibition is considered to be the biggest and most international tradeshow in the world, and holding a vast experience in the gaming field we couldn't miss this opportunity to bring our latest innovations to the conference.

Since our beginnings in 2004, our commitment to innovation is materialized in our KIROLSOFT platform, a complete solution that integrates the necessary products and services for the commercialization and management of sports betting with a total guarantee of success.

Our presence at this year's ICE had one sole purpose, to extend our international reach by offering customers both our expertise and our services. The feedback since the conclusion of the show has been tremendous! Attendees were able to witness the variety and quality of our product offering.

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Our complete solutions are aimed at guaranteeing offline-online alignment

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What was your showcase hit at ICE?

At ICE we showed our commitment to the multichannel integration by introducing our Client Card, among other products. The client card allows users to keep gambling without any interruptions. Visitors from all over the world asked us about our betting platform solutions and showed interest in the convergence between our offline and online products.

We also surprised visitors with the international debut of Kirolbet's TV channel and a new app that we introduced last year.

What are your plans to compete in the online segment?

Certainly, a great amount of our efforts are spent investing in online gaming. We see the online environment as a strategic and highly relevant channel -specially in its mobile version-. At the tradeshow we exhibited both our land-based and online products. Kirolsoft's dynamic and flexible a interfaces allow users to intuitively browse and enjoy a unique betting experience.

All of our complete solutions are aimed at guaranteeing offline-online alignment.

What is Kirol focusing on in 2016?

We're focused on constant innovation and on delivering a better aproach to the betting world. We strive to stand out from the crowd by offering high-quality products, and we believe that to achieve this it is vital to build long-standing relationships with our customers.

Latin America is a natural market for Kirol to go after, because we share cultural similarities. These days, the regulatory frameworks are changing fast, and this can be seen either as a challenge or as an opportunity.