“The industry is seeing a growing demand for content 'anytime and anyplace'”

Who is the player of the future? How would you describe them? What are their characteristics? How are companies adapting their product offering to cater to this new type of player?

We closely follow all developments in the market place and will ensure to deliver products for all player groups. We leverage our industry-leading R&D investment to explore new ideas that can cater to a new generation of players who are more demanding and look for new gaming experiences, while also catering to the traditional player needs. We recognize how important mobile entertainment is to a younger generation, and we are very well-positioned to deliver great content in exciting new ways across the mobile platform. In our land-based gaming business, we also continue to push the envelope of technology. For example, our TRUE 3D products such as Return of the SPHINX 3D, and other themes transform the slot play experience with a unique glasses-free 3D experience. These games have proven to be successful in markets around the world, and they deliver a genuine “wow” factor to players of different ages. We have also expanded our skill-based game portfolio with Texas Tea Pinball and Cleopatra Pinball. These new titles give players the opportunity to engage in exciting skill-based bonus events. We have also taken a look at how we can expand upon our delivery of fun, social aspects of gaming, which has led to innovations with our tournament solutions. Our Spin Ferno tournament solution provides a fun, interactive tournament solution that ignites entire banks of machines with results broadcast on vibrant top-screen displays so players and spectators alike can get in on the fun. These are just a few examples of IGT innovations that can appeal to the player of today and tomorrow.

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IGT can offer its strong game library across different channels and offer the operator and its players’ access to games whenever and wherever they want

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Mobile and online gaming, once synonymous with innovation, have become common currency. What new ways of innovating will the industry see in the coming years?

The industry is seeing a growing demand for content “anytime and anyplace,” and IGT has prepared for this trend for quite a while and investing in the right technology and development that are needed to support this. As a result, IGT can offer its strong game library across different channels and offer the operator and its players’ access to games whenever and wherever they want.  We were recently awarded Best User Experience in Mobile at the International Gaming Awards, which recognized IGT for its innovation with gaming solutions such as OnPremise, Mobile Host, Mobile Responder and MegaJackpots games. We appreciate this recognition of our emerging and evolving mobile solutions that cater to the online player and the operator.

How do you assess your participation in the 2016 edition of ICE? What feedback did you receive from European attendees?

ICE was a very successful event for IGT. Given its international presence, ICE provides us with the opportunity to showcase a full spectrum of games, cabinets and systems solutions to our valued customers from all parts of the world. We experienced very favorable responses from our European customers to our expanded portfolio of IGT products, and we specifically featured products that would appeal to these customers. Our interactive offerings really showcased our ability to leverage proven content from legacy IGT and legacy GTECH across the spectrum of mobile devices. In addition, ICE set the stage for our global debut of the new IGT CrystalSlant and AXXIS 23/23 cabinets. The CrystalSlant cabinet incorporates design elements from IGT’s stylish CrystalDual and CrystalCore gaming machines, in a slant-top configuration. Our European customers who are likely to appreciate a multi-game configuration for their casinos had the opportunity to experience the cabinet’s multi-game solutions such as Winner’s Choice 2. As for the AXXIS 23/23 cabinet, this represents a significant design and functionality from previous market offerings, combining signature features from legacy IGT and GTECH cabinets, with two stunning 23” LCD displays and intelligent attract lighting. Our customers also responded quite favorably to our diversified portfolio of systems solutions, as we now offer a solution for literally every type of market. We demonstrated advancements to Casinolink, GALAXIS, SYSTEM2go, IGT Advantage and IGT Cloud products, including a suite of comprehensive Intelligent Bonusing apps.