“At ICE, millennials enjoyed and played on our HOT ROD and ARCH slot machines”

What was the reaction to the new Armstrong gaming platform at the recent ICE?

The new gaming platform ARMSTRONG adopted in GAMOPOLIS SPEEDWAY series had a sensational premiere at the ICE Totally Gaming show in London. The powerful graphic engine of ARMSTRONG naturally attracted visitors and served as a magnet for the audience because of the higher in-game interaction, accelerated gaming emotions and immersive gaming experience recognized immediately by approaching the slot machine. 

ARMSTRONG is adopted in GAMOPOLIS SPEEDWAY and GAMOPOLIS ARCH series driven by the new trendy search of the operators for higher in-game interaction, accelerated gaming emotions and increase of slot machines efficiency per unit of time spent on device. ARMSTRONG also features embedded functionality of a slot machine interface board and cutting-edge player tracking module employed by the RHINO Casino Management System, a part of the revolutionary multichannel solution THE BIG 5 suite.

Which of your products attracted most attention from visitors?

The dedicated show spectacle drove the visitors' attention and hundreds of fascinated customers passioned by the hot rodding style and hot atmosphere defined by the genuine concept of the HOT ROD™ Slot Machine – an authentic red vintage car blended with the one and only ARCH™ Slot Machine. The visionary idea to offer an immersive gaming experience by the power of the curved full HD display introduced first by Casino Technology back in 2013 at the same industry event in London had been developed into the brilliant and first of a kind ARCH™ slot machine featuring 42'' horizontal, curved, gaming LED display covering the natural vision range dressed with the newest collection of the multi-game GAMOPOLIS™ series scoring first places in performance at many European, African and South American markets for more than 18 months now. The novelty product was called an ultimate future-proved asset for any casino floor and Casino Technology recorded a great interest and commitment for installations and sales at the core markets.

Casino Technology's best selling package including the glamorous AURORA™ Upright Slot Machine equipped with the multigame series GAMOPOLIS was presented with the latest SPEEDWAY's versions introduced for the first time with the newest gaming platform ARMSTRONG providing HD graphics design and enhanced gameplay speed affecting the key performance indicators by at least 25% growth. The brand new SPEEDWAY series is offered in version 70 and 71 each featuring 40 unique titles and the copyrighted EASY FIND navigation adopted for all of the recently released multi-game series.

Apart from the company's leadership in land based product developments giving a turnkey solution including extensive raft of multi-game concepts, premium products, progressive links, multiplayers and electronic bingo games.

ICE is known to be an interactive and online-focused show. What plans does Casino Technology have to expand into the online arena?

Casino Technology reaffirmed the strategic positioning in the interactive segment by fully demonstrating the convergence environment through the state of the art system THE BIG 5 ™ suite combining RHINO™ Casino Management System, BUFFALO™ Jackpot Universal Server, LEOPARD™ Online Gaming Platform, ELEPHANT ™ Remote Game Server and LION™ Money Management System. Whereas in Spain Casino Technology was recently approved as one of the four vendors delivering video slot games to online gaming operators licensed.

The new add-on to the cutting-edge system architecture and functionality showcased at ICE 2016 was the wide library of mobile and remote gaming content adapted to various online platforms and utilizing latest HTML 5 software technology ensuring realistic gameplay emotions like graphics, speed, convenience, choice and intuitive navigation available for various range of hand-held and mobile devices.

How are you adapting your product offering to cater to Millennials?

During ICE we were delighted to see many Millenials who enjoyed and played on our latest developments such as the extraordinary HOT ROD™ and ARCH™ Slot Machine both offering next level of gaming experience through their modern and attractive features embracing the new trendy search of the youngsters for having a wider range of options for entertainment. Casino Technology's rich games portfolio with more than 300 unique titles is adapted to various online platforms and can be tried on mobile devices as well.

How are you positioned in Europe? What countries do you have in mind for your products?

The proximity to our customers and target markets in Europe as well as the two hours distance to the headquarter of the company defines the strategical importance of our office as a major hub for providing services at the emerging markets in the heart of the European union.

The favorable position and corporate infrastructure strengthen by the skillful team of gaming professionals having a long expertise in testing, assembly, set-up, configurations, technical support and maintenance of gaming equipment corresponds to the company outreach for enhancing the business positioning and improve markets penetration in the region.

Our best selling product lines – the multi-game series GAMOPOLIS TM available in both UPRIGHT and SLANT TOP cabinets headed by the hot slot machine AURORATM are fully compliant to the legal and technical requirements of majority of the EU markets and we are amid the leaders at the domestic market and the Balkans – Romania, Serbia, Macedonia. For more than 10 years now we've been well positioned at the emerging markets in Europe such as Czech republic, Baltics states, Malta, Croatia, Portugal, Georgia, a part of Spain as well as Northern Cyprus. Our brand is well recognized by the players in those countries who definitely prefer to make a choice amongst a wide range of games available in one platform or machine, thus our multi-game sets perform excellent both in full-sized casino properties or street gaming clubs. Such good example is Malta whereas in a market strictly regulated and segmented by the local jurisdiction, Casino Technology is a top rated brand.

Casino Technology has also very strong presence at the Turkish operators dominating market of Northern Cyprus where we occupy a market share of more than 20% transmitting the popularity of the games also for the new openings of integrated resorts at the island, delivering superior service and product quality to their guests.

The company has made certain investments in study and research of the emerging market in Spain type B requirements for one of the provinces. A significant achievement for the past 12 months is the Spanish certification of the RHINO TM Casino Management System as well as the ELEPHANTTM and recently released a dedicated compilation of GAMOPOLIS™ multigame series adapted to the Remote Game Server employing more than 100 titles approved for the online segment in Spain and being selected as one of the first four game content sources for Casino de Madrid, owner of the first online gaming license.

How do you expect the Latin American market to develop this year and what are your business targets in the region?

Year after year we are climbing the ladder of progress with a constant dose of products innovation, bright gaming ideas and solutions, more friends and partners at the emerging global markets. Each show brings us closer to our customers and establishes bonds of trust. The recent launch of the premium ARCH™ Slot Machine with the dedicated full HD multigame series GAMOPOLIS™ ARCH provoked the great interest from our customers in Latin America and we do expect to see them live in most prestigious casino venues soon. The top quality product lines such as ARCH™, AURORA™, GAMOPOLIS™ SPEEDWAY and the multichannel systems suite THE BIG 5™ are to be decisively promoted to our target markets in Peru, Chile, Argentina, Uruguay, Panama, Mexico as we do believe that their genius engineering and gaming spirit would satisfy customers demand here.