ICE delivers on all fronts for Storm Gaming Technology

Noting that the overall evolution of the show continues year-on-year, expanding in size, quality and very significantly, diversity, a peek at Sheldon’s crowded show diary confirms his enthusiasm. From the beginning of Tuesday right through to the close of Thursday, the Storm Gaming team hosted a collection of meetings with UK land-based and online operators, US operators and potential development partners, global suppliers, Asian prospects, Eastern European clients, TV companies, financial institutions, content providers and even composers of music. This flow was unbroken and the range of opportunities arising out of these various discussions is tremendously exciting.

Fellow Director Steve Murray also spoke of the “massive number of international visitors” and the significance of the event as “the debut for the new management team and a collection of new faces, recruited to take the business forwards.” This strengthening of internal resources includes proven recruits in software and graphics and also the outward-facing disciplines of sales and marketing.

Sheldon concluded: “In terms of our gaming activity and more diverse and international interests, ICE Totally Gaming represents the perfect start to the year. It’s an intense experience but it sets us all up for an exciting period of further exploration and development.”