Diversification strategy pays dividends for SIS

The company showcased a raft of innovations that ensure it now offers a ‘one-stop shop’ for operators and received enquiries from around the world.

Among the new offers on the SIS stand were their market-first on-demand racing games, which generated a significant amount of interest. The games, encompassing horseracing, greyhound racing, cycling and novelty-themed editions, provide six times more betting opportunities than traditional virtual products, due to the on-demand key feature.

There were also a significant number of enquiries for the SIS Stream platform, which offers versatile streaming solutions, as well as exclusive content, such as BAGS greyhound racing coverage for the international market. SIS Trading Services was also showcased, offering bespoke prices on UK, Ireland, French and international horseracing along with other sports and events.

In addition, SIS gave delegates a sneak preview of their exciting Horses In-Running data capabilities, which is set to revolutionize and re-invigorate betting on horseracing.

Paul Witten, Commercial Director for SIS, said: “Our aim at ICE was to showcase to current and prospective customers how our new, innovative and exciting products can be tailored to the needs of any bookmaker. It was great to see our products gaining real traction and enthusiasm from operators at ICE.

“SIS Stream, our versatile, low latency streaming service, continues to be well received by operators worldwide, and we are now truly a ‘one stop shop’ for operators globally, who are looking to optimize their betting and gaming customer experience”.