DraftKings acquires Kountermove

DraftKings already offers mixed martial arts fantasy contests and has a partnership with the UFC. But DraftKings apparently sees value in the Kountermove platform and its other, non-MMA offerings.

Kountermove, in terms of users, has a fraction of DraftKings’ user base, and there is likely a lot of cross-over between the two for their MMA contests.

Terms of the deal were undisclosed.

“At DraftKings our mission is to bring sports fans closer to the sports that they love, and we are excited to expand our combat sports offerings,” said Matt Kalish, Co-Founder and Chief Revenue Officer of DraftKings. “The Kountermove team has built a tremendous product with an enthusiastic fan base and we’re excited to grow with them. “ Fantasy sports give contestants the opportunity to play the role of a general manager, creating a fantasy lineup of real-world athletes in an attempt to earn more “fantasy points” than competitors.

In daily fantasy MMA, points are awarded for significant strikes, advances (e.g., mount, back control), takedowns, reversals or sweeps, knockdowns, knockout or submission finishes or a decision win, and in daily fantasy boxing, for significant strikes, knockdowns, knockout or TKOfinishes or a decision win. Brian Knapp, Co-Founder and CEO of Kountermove commented, “We founded Kountermove out of a passion for martial arts – as two Brazilian Jiu-Jitsu sparring partners with black belts and more than 30 years of martial arts training combined – hoping to contribute to the sport in some meaningful way. Our team now joining the leader in daily fantasy MMA is the perfect culmination of our earliest vision.”

Kountermove’s URL already redirects users to DraftKings with instructions of how to transfer their accounts.