IGT to develop and distribute Life is Good products throughout North America

IGT signs license agreement for Life is Good lottery products

International Game Technology PLC announced that its subsidiary IGT Global Solutions Corporation has entered into a multi-year licensing agreement granting it the property licensing rights to the Life is Good brand.
2016-02-11
Reading time 58 seg
International Game Technology PLC announced that its subsidiary IGT Global Solutions Corporation has entered into a multi-year licensing agreement granting it the property licensing rights to the Life is Good brand.

The agreement is effective as of December 18, 2015 and gives IGT the rights to develop and distribute Life is Good lottery products throughout North America, including instant scratch games, interactive online e-instant games, and draw-based games.

"IGT is pleased to partner with a positive lifestyle brand, Life is Good, a company that shares our passion for giving back to the community and generating funds for good causes," said Michael Chambrello, Chief Executive Officer, North America Lottery. "We are looking forward to bringing customers a robust Life is Good lottery program that will support the Life is Good mission – to spread the power of optimism and help kids in need. It is an honor to partner with a company that is so focused on doing good, and we are excited to grow that good together."

"Life is Good is looking forward to working with IGT in developing a strong lottery program that is aligned with our work to help kids by funding educational programs. We find tremendous value in partnering with companies that share our vision and give back to the community," said Bert Jacobs, Chief Executive Optimist at Life is Good. "We're confident we have selected the right partner in IGT based on their commitment and support of our mission."

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