Unibet set to renovate Maria brand
Unibet invested GBP 54 million in acquiring Maria Holdings in 2007 and intends to rebrand the operation as Maria Casino, realigning its activity to online casino gaming from its traditional online bingo emphasis.
Maria Casino will offer its product across all delivery channels , said Dersim Sylwan, head of marketing at Maria. However bingo will continue to constitute an important element in the revamped site’s attractions; Maria upgraded its bingo client last year and the investment has produced positive results, he revealed.
Sylwan remarked that the extensive renovation will be supported by a powerful multi-channel advertising campaign that includes television, radio, print, and mobile exposure, along with a social media campaign to keep new and existing players abreast of developments.
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