Maryland Live! Casino chooses IC Intelligence's Spotlight CRM platform
The platform will enable its team members to proactively respond to players and deliver real-time, personalized guest services from anywhere on the property.
"Maryland Live! welcomes more than 10 million visitors per year, so we needed a simple, yet effective solution to enable us to grow our customer loyalty programs," said Doug Shipley, Executive Vice President and General Manager for Maryland Live! Casino. "Our team was impressed with the real-time guest information and simplicity of the Spotlight CRMTM platform."
"We are delighted that Maryland Live! chose our Spotlight CRMTM platform," said AJ Bassett, President of IC Intelligence. "Spotlight CRMTM is a game changer for all casinos; it's powerful, yet simple in design, and delivers immediate results. We are excited for what is to come in 2016 for the Spotlight CRMTM platform and the positive impact it will have on our customers and the gaming industry."
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