"We are thrilled that Marnell Gaming will implement our robust marketing, management, business intelligence and powerful analytics solutions to help grow their casino business," said Bob Parente, Chief Revenue Officer, Gaming at Scientific Games.
Under the new agreement, the properties will be able to take advantage of these product innovations to drive player engagement:
SDS provides crucial game-monitoring data in real-time and fully integrates with other key system components, including the CMP player-tracking system.
Elite Bonusing Suite helps operators increase coin-in, carded play, new-card signups, and extended play experiences across the casino floor.
iVIEW is an interactive touchscreen that improves the player experience.
iVIEW Display Manager presents picture-in-picture display and interactions for self-service player-account access, marketing messages, and secondary bonus games on the main game screen - without interrupting play.
Business Intelligence lets casino operators analyze and visualize casino, slot and hospitality data.