Betsson rebrands Affiliate Lounge

The new website has been designed to provide the “ultimate user-friendly experience” with enhanced navigation and functionality throughout, allowing customers to access detailed brand and product information.

Betsson Head of Affiliates, Allister Bajada, said that the objective of the new site was to expose the group’s multi-brand affiliate strategy in a more effective manner, while showcasing informative and usable information relating to the 18 different B2C brands available to its partners.

The site includes extensive information to help new customers understand the Betsson Group Affiliate program and tips on how to become a successful affiliate when promoting the brands. The website has been designed using the latest technology to be compatible with today's browsers and mobile devices.

Bajada also revealed that the company plans to launch a new front-end solution. “We will also be launching the new front end on February 4, ahead of the London Affiliate Conference, where we will be showcasing the new added features that our partners can start to benefit from when promoting our products. We are investing in improving our technology and will be rolling new features following the beta front end launch. We are very excited about these changes and we look forward to talking more about them at LAC,” he said.