“The highlight at Amatic's ICE booth will be the Amarox C24”

What products are you presenting at next week's ICE show?

The Performer Grand Arc (PGA) slant-top gaming machine is a great example of our innovative prowess. It was the hit at last year’s ICE with its curved design. Available last year with two or three screens, the Performer Grand Arc truly attracted the attention to visitors to the AMATIC stand. In particular, the Performer Grand Arc with three monitors perpetuated the exquisite design.

We will be showing further new games, including titles such as Billy’s Game, Flying Dutchman, Fruit Box, Grand Tiger, La Gran Aventura and Vampires. Billy’s Game is the latest addition to the popular theme based around the gangster called Billy. Indeed Billy’s Gang retains its popularity with AMATIC fans throughout the globe. The mix of fruit-based and feature-based games – all designed 100% in-house by the AMATIC team – is the strength of AMATIC. It is this power that has made AMATIC what it is today – namely the master of MULTI GAME.

At AMATIC Industries we are also a true force in the automated multiplayer market with our Roulette Grand Jeu range. These electronic roulette machines offer a full spectrum of possibilities – with one or two roulette wheels with the positions are built in to one unit. The Roulette Grand Jeu WS22 is available in the racing colours blue and yellow alongside the traditional mahogany.

We offer the possibility to create what we call a Landscape Dock of automated roulette terminals. Our customers can create their own landscape, choosing the number of terminals they wish and how they wish to place them. Our Landscape Dock will be a highlight at the show, ready to draw in the stand visitors. We will be showing our Roulette Grand Jeu Double with its two integrated roulette wheels as well.

We offer complete solutions. For land-based operators, the Casino Online System includes clever features like Player Tracking and Cash Card and enables operators to link together all AMATIC’S solutions into their complete machine park. AMATIC Industries offers a wide range of Jackpot Systems – something that is set to gain in importance when operating the four-screen version of the Performer Grand Arc.

Online gaming is another speciality of AMATIC Industries. AMATIC Industries knows how important the casino feeling is for roulette players. This has been embodied in Real Roulette at grandx.com. Live Roulette can be played online at a real casino.

The online solutions naturally also include numerous slots games from AMATIC Industries.

What will be the highlights of this year's edition of the London exhibition? What are your expectations for the show?

For sure our highlight will be the Amarox C24 which is the upright brother of the PGA slant top.

The Amarox brings the famous AMATIC curved design to the upright slot design world. We have further optimized the design of the Amarox, making it stand out even more, and this version will be on show at the ICE for the first time.

Our Landscape Dock of automated roulette terminals is just one of the roulette highlights visitors can look forward to.

Look forward to our innovations for MULTI GAME – with great additions to the beloved classics.

Whether gaming machines, games, multiplayers or online and mobile gaming – all this and more is developed by the AMATIC team that has over two decades of experience. The AMATIC slogan of Stay individual, select AMATIC well explains AMATIC’s position in the industry.

What's your strategy to continue to gain market share in Europe?

We have strengthened our sales team to support our growth strategy. Ron Babini will be joining the sales team from 1st February onwards. Ron has great in-depth knowledge of our industry and is a very respected person – thus the ideal person to support our customers throughout Europe.