BGT rolls out self-service betting terminals into David Pluck chain

Announcing the roll out, David Pluck Ltd Chief Executive and Owner, David Pluck said:

"SSBTs have already proved to be incredibly popular with our customers, particularly for football bettors, with over 80% of staking being on football and much of it incremental. They have enhanced our football performance and driven turnover and margin and bring in new customers to enjoy the huge variety of football selections and markets offered. After an early trial it was an easy decision to make to roll the terminals out to all shops, and from terminal 1 to a full estate rollout it was achieved in less than 3 months, in part to the professionalism of BGT.

"As self-service betting terminals become increasingly prevalent in betting shops across the country, clients expect that they will have access to a terminal in any and every shop they walk into. We wanted to cater for that demand."

Commenting on the deal, BGT UK Managing Director, John Pettit said: "BGT is delighted to have completed the roll out of additional terminals across the David Pluck estate and to be providing terminals in all their shops. This is a clear acknowledgement of the role that our terminals have played to date and the level of incremental turnover and positive margin they have delivered.

"It is also a clear indication of the part that BGT terminals play in catering increasingly for customers' demands across more and more shops.

"We look forward to extending our relationship with David Pluck, with both parties committed to developing the BGT software, resulting in continuous product development and innovation."