The company has refreshed its trademarked New Gioco Italy logo to complement the company's image and has also revamped its online gaming websites to provide a wider range of international sports events as well as in-game betting plays.
The updated product line is now live throughout Italy on the company's branded website.
These improvements provide a superior platform allowing Empire to compete on a level playing field with the largest operators in the Italian gaming space.
"This expanded sports betting platform improves our customer experience while also drawing new prospective clients from competing dotcom operators to our New Gioco brands," said company CEO Michele Ciavarella. "We expect a significant improvement in betting turnover as a result of this implementation."