“The next opportunity in Europe is to target a new generation of players that have different expectations than the current clientele”

What products are you presenting at the upcoming ICE show? Are you debuting any new products specifically designed for the European market?

ICE Totally Gaming gives us a significant opportunity to showcase our best-in-class games, systems and solutions that speak to the success of the Winning Combination of organizations that formed the new IGT. To spotlight our hardware solutions, IGT’s AXXIS 23/23 and CrystalSlant cabinets will make their world debut at ICE. The AXXIS 23/23 will feature compelling new titles and multi-game solutions such as the diversity HD suite, while the CrystalSlant cabinet melds design elements from IGT’s CrystalDual and CrystalCore gaming machines. We’ve expanded our award-winning TRUE 3D game portfolio with several new titles, and will feature a robust game portfolio of licensed themes. We’re particularly looking forward to featuring our interactive game library in the European market. Our interactive section of our stand integrates games, platforms and services that are designed to engage players across multiple devices. Our blockbuster lineup will include Megajackpots Isle O’ Plenty, Treasures of the Pyramids, along with desktop and mobile HTML5 titles such as ICY WILDS(TM) and Dragon’s Temple.

From our comprehensive library of systems solutions to cutting-edge lottery technology, IGT’s stand N3-160 will feature more than 200 unique products that will meet the needs of our international customers and demonstrate the Company’s leadership in gaming innovation.

What will be the highlights of this year's edition of the London exhibition? What are your expectations for the show?

We will unveil standout innovations across various product segments at the trade show. ICE will be the launch platform for our new TRUE 3D title, BAYWATCH 3D, which will transport trade show visitors to some of television’s most iconic beach scenes in a glasses-free 3D gaming environment. We are pleased to announce the European premiere of Spin Ferno, IGT’s hot new tournament solution, which is fueled by IGT’s Tournament Manager 5.0 systems solution. Housed on the Company’s S3000 cabinet, Spin Ferno gives our customers the choice to host single or multi-site slot tournaments with player-favorite game themes including Hotsy Totsy, Red Hot Diamonds, Fire Bells and Red Hot Lil Devil. What differentiates Spin Ferno from other tournament solutions is the investment that IGT has made in unique content, to ensure that whether players are in coin-in or tournament mode, the experience is equally compelling. We’ll introduce our latest innovation in skill-based gaming with the world debut of Cleopatra Pinball. This new title will give trade show attendees the opportunity to participate in a skill-based bonus event, where the players’ performances influence their bonus rewards.

ICE presents an ideal opportunity to showcase our diverse portfolio of games, systems, and solutions that reflects the Company’s innovative technology across all platforms and regulated segments of gaming. We look forward to introducing our new products to our valued customers, which enables us to learn which games they are most excited about, and how we can help them increase their profitability.

What's your strategy to continue to gain market share in Europe?

We continue to position the new IGT for growth by reinforcing our strong local market presence combined with an unwavering Customer First approach. IGT’s gaming innovations are tailored to meet our customers’ needs while also delivering games that drive player engagement. In addition, we leverage our global studio presence to create market-attuned games to meet the demands of the region.

What are the strengths of the European market and where do the opportunities lie?

The European market has many professional operators that have done a fantastic job in navigating their companies through a very challenging period in recent years.  The next opportunity in Europe is to target a new generation of players that have different expectations and behavior than the current clientele. Many operators have already made significant steps in this direction, and we are working closely together to provide them with a complete technology and content portfolio that is needed to target any player group through any regulated channel.