"DLV sees in ICE an opportunity to familiarize itself with the innovations within gaming"

What do you expect from this edition of ICE?

We expect to see new releases and find inspiration. ICE is the place where it becomes evident what will be the trends of the industry during the year, so DLV sees in it an opportunity to familiarize itself with the innovations within gaming and gain new ideas for our business.

However, by all means, the show is not limited to that. DLV’s primary objective is, of course, to show the company’s products and find new market outlets, as well as meet with its clients and close deals where verbal arrangements have already been made.

What products will you be showcasing?

First of all, we have DLV´s new Diamond Excel machine with 27” screens; touch screen, iVizion bill acceptor from JCM, FutureLogic Gen 2 ticket printer and Alberici Hopper Kid are the default peripherals for Excel and, depending on each market, they can be added, removed or replaced - to fit machines according to whatever specifications our customers need, is a usual practice for our engineers.

The machines will be exhibited with Diamond Quattro, the first in the line of 4-game multigames, and with three-level Lab Creatures jackpot featuring 25 games and Lab Creatures bonus game.

What will be the key trends in the gambling arena in 2016?

In recent years the trends have been invariable and they are related to online games and applications. We are sure ICE will, as always, serve as a “display case” for current and emerging trends.

Will start-ups and small companies be able to survive the wave of industry mega-mergers?

To compete with industry giants is not an easy task, but neither is it impossible. What one needs is an elaborate strategy and good organization of work.

On the one hand, giant corporations have more opportunities, for instance, they can offer and accept less advantageous conditions of cooperation in order to get started on a new market; however, smaller operators have their incontestable advantages – quick reaction and problem solution, as well as a more individual customer approach.

In general, with clever business management and customer focus there is a good chance to stay afloat beside giant corporations.

The gaming industry is going through deep changes. Why is it so important to come about with new legislation?

Gaming legislation should, first and foremost, be up-to-date. It should exclude any possibility for illegal gaming activities which can be harmful both for players and providers for the lack of proper guarantees and security measures.

Secondly, it should also cover new gaming forms and their related activities. For instance, currently many countries face the need to regulate online gaming activities and a great part of them are already working on their solutions in this area.

What are the firm 's business goals both in the short and long term? Are millennials one of your target demographics?

We definitely plan to cover as many social and age groups as possible. Millennials are a generation of future players as well as active internet and its applications users, so we are not only planning to get attention of this target group, but are prepared to do so offering them to play and bet with DLV in the form which is most convenient for them – online.