ICE 2016 attracts 119 first-time exhibitors from 43 nations

The figure represents 23% of the Gaming Technopolis, and according to Marketing Director Jo Mayer, it is an important feature of the ICE success story and another stand-out reason to attend.

"The distribution of our new exhibitors, which are drawn from all parts of the gaming landscape, is equally as significant as their number," Mayer said. "Our 119 debut exhibitors are travelling to London from an amazing 43 countries, including long haul journeys such as South Africa, Anguilla, Hong Kong, India and Australia.

"The inclusion of so many new exhibitors ensures that the ICE proposition remains fresh and invigorating and that industry professionals making the journey to London have a unique opportunity to gain 'first mover advantage' by being part of the Gaming Technopolis. This is one of the many features which give ICE the X Factor on the schedule of international gaming exhibitions."

The full list of nations represented by first time exhibitors at ICE 2016, comprise: Anguilla, Argentina, Armenia, Australia, Belgium, British Virgin Islands, Bulgaria, Canada, China, Costa Rica, Curacao, Cyprus, Czech Republic, Fiji, France, Georgia, Germany, Gibraltar, Hong Kong, India, Ireland, Israel, Italy, Korea, Luxembourg, Macedonia, Malta, Netherlands, Nigeria, Panama, Philippines, Poland, Portugal, Russia, Serbia, Seychelles, Slovakia, South Africa, Spain, St Vincent & The Grenadines, Sweden, Taiwan and the U.S.