“Ainsworth has the range of content to cater for all of Europe's gaming markets”

What products are you presenting at the upcoming ICE show? Are you debuting any new products specifically designed for the European market?

Ainsworth will showcase our A560SL cabinet. The A560SL was exclusively designed for a highly entertaining game range that has delighted players across Europe. The A560 SL features a striking 32” high definition display, 19” LCD topper option for jackpot promotion, unique attract lighting stylized to each game, premium sound experience and breathtaking animations.

The highly successful and popular Sweet Zone brand will be on display including player favorites Rumble Rumble, Jumbo Wilds and the debut of the brand new Sweet Zone title Grand Lions.

Many other highly entertaining A560 SL products will be notably featured at ICE 2016 including the recently released Fire$torm, 5 Mega 7’s - Fruit and Quad Shot titles Gold Zone, Golden Lion and Mighty Panther will also be introduced on the A560 SL cabinet.

Ainsworth will arrive at ICE 2016 with a solid and exciting line up of themes for the core GamePlus library including new titles in the Play 100 Lines/Play 50 Lines/Play 40 Lines, Double Hit, High Denom and Quad Shot products. Visitors will also get a first look at the new brands – Thunder Hits, Ultimate Choice, Ultimate Gold and the new link progressive Thunder Wilds.

What will be the highlights at your booth?

Another highly anticipated brand that will be unveiled at ICE is Double Sweet Zone. Launching with three entertaining Order of the Dragon titles, Double Sweet Zone offers players the option to play the original ‘Sweet Zone’ for 50 credits or the ‘Double Sweet Zone’ for 50 credits plus 50 credit ante-bet. The 50 credit ante-bet for the ‘Double Sweet Zone’ buys a 5, 4, 3, 4, 5 game array and double ‘red’ sweet zones on reels 2 and 4.

Players’ excitement levels will be elevated to new heights with the debut of Sky High Stacks. This entertaining series of games contain a free games feature with an expanded 9 x 5 game array, increased wild multipliers and all symbols are stacked during the feature.

Don’t miss out on viewing Ainsworth’s vast range of phenomenal Multi-Game packages: Multi Win 6 – Multi Win 15 which includes an exciting array of games from Ainsworth’s spectacular GamePlus collection.

What's your strategy to continue to gain market share in Europe?

Ainsworth believes in developing long term partnerships with the casinos and our distributors in Europe. By providing a high level gaming experience and support to the operator, Ainsworth's dedicated team will work with operators to find the best games from our extensive game library for their floor. Given our success in Australia, America and Asia, we are confident this can be mirrored in Europe.

What are the strengths of the European market and where do the opportunities lie?

Despite the diversity and complexity of the different gaming markets, Europe represents a huge opportunity for Ainsworth's products. With such an extensive game library, Ainsworth has the range of content to cater for all of Europe's gaming markets.
Ainsworth has recently received its French license which represents one of the many opportunities on offer. France is just one of the many markets for which we believe we have a competitive product offering.

We look forward to exhibiting our innovative products and welcoming our customers to stand N3-120 at ICE 2016.