“BGT will exhibit a number of new innovations such as the Retail Tablet and Retail Mobile app at ICE"

What products are you presenting at the upcoming ICE show?

ICE 2016 will be our biggest show to date. We will be displaying our flagship product, the Self Service Betting Terminal with the latest software. Version 12 will see the SSBT take another step ahead of our competitors by offering an exclusive new racing product developed in collaboration with Racing Post. Alongside this, BGT has further developed our omni-channel capabilities and will be demonstrating our NFC Contactless customer card integration as well as new cash recycling technologies together with Crown who have developed a bespoke Slimchange machine for the Retail Sports Betting market.

We will also be exhibiting a number of new innovations such as the Retail Tablet and Retail Mobile app, but we don’t want to give everything away before the show.

What will be the highlights of this year's edition of the London exhibition? What are your expectations for the show?

BGT's stand was designed around giving visitors an insight into our vision of the ideal betting shop. The drawings look great and we’re all very much looking forward to seeing it in the flesh.

In terms of our expectations for ICE this year we are hoping to introduce new and existing customers to our vastly improved web and mobile offerings bringing BGT into new markets as well as consolidating our share in existing markets. Similarly with our new Retail Tablet, we expect that all bookmakers, large and small, can offer their customers the ultimate sports betting experience.

What's your strategy to continue to gain market share in Europe?

Currently, BGT has a strong foothold in a number of European markets but the goal for 2016 is to gain more traction in these markets and enter a few new ones. With the further developments to our flagship terminal, such as our new racing product, this will open up opportunities in places such as Italy. We will also be attending ENADA this year for the first time where we hope that we will be able to engage with the big players in the Italian market.

Alongside innovations to our flagship, we have also improved our Till software which we are going to be pushing to the European market. We want operators across all sectors to be able to take advantage of the complete BGT Omni-channel experience.
We have also recently been awarded a Class 4 Malta license which will allow us to easily integrate our sportsbook with a number of existing websites. We’re really proud of this because not only will it open up a range of new markets for us, but also demonstrates our technical and compliance capabilities.

What are the strengths of the European market and where do the opportunities lie?

Europe offers a wealth of well-regulated betting markets with a big appetite for sports betting. Everybody is aware of the size of the market in places like the UK and Spain, but across central and Eastern Europe, betting is growing and the Cash Box figures are massively encouraging. This provides companies like BGT with a stable commercial environment in which we can work and growth. Recently the pressure of consolidation and optimization across Europe has led operators to seek out high-end, yet cost effective solutions like the ones of BGT

Another strength of the European market is that many countries, such as Spain, Italy, Belgium and Austria, are very open to new technologies in the sports betting industry and in the past have been very early adopters of innovations like betting terminals which had originally been slow to take off in some more traditional markets but have since become an integral part of the retail betting shop.