ICE visitor registration jumps 4% year-on-year

The data, which applies to the period up to and including January 14, shows pre-registration up by 4% at the same stage of the marketing campaign as last year.

Commenting on the figures, ICE Marketing Director, Jo Mayer said: "We are very encouraged by the figures which measure the number of gaming professional's who intend to participate in the 2016 edition of the world's biggest and most comprehensive gaming exhibition. There can be no doubt the ICE proposition is a compelling one, comprising 510 of the world's most innovative companies, an eight strong Conference program which opens with the International Casino Conference on 1st February at the Hippodrome Casino in Leicester Square, central London and the free to attend ICE Seminars which include sessions dedicated to US Tribal Gaming, Millennials, Affiliates as well as individual briefings on gaming in India, Latin America and sports betting in Africa."

"Whilst there are a range of factors which will mean that not every one who pre registers is able to attend, I am delighted that the industry has responded so positively to our invitation to 'Enter The Gaming Technopolis'. Geographical hot spots for ICE pre-registration include northern Europe and in particular industry professionals from Germany as well as North America and growing interest from Africa, Asia and Central/South America," she said.