Potawatomi Carter Casino of Wisconsin chooses Opticity

The casino offers slots, table games and bingo, and will utilize Opticity for data integration, dashboards, analytics and player marketing.

“Going with Opticity made sense for us because everything we do is driven by the numbers,” said Darcy Bradley, Marketing Director for Potawatomi Carter Casino Hotel. “Having that data so accessible allows us to maximize all of the marketing efforts for the facility, which in return is maximizing profits.”

Using Opticity DATA INTEGRATOR & TRANSFORMER, Potawatomi Carter Casino is now able to combine data from their player tracking system, along with data from hotel and other systems, and have it cleaned and summarized for easy analysis. They will also be using Opticity ANALYSIS for ad-hoc analysis and data mining, and Opticity DASHBOARD, giving each user a drag-and-drop custom dashboard to keep always-updated key performance indicators in plain view.

Thanks to its ease-of-use and casino-friendly subscription model, Opticity continues to experience rapid growth and gain loyal users from tribal and commercial casinos across the country.

“We are thrilled that Potawatomi Carter Casino Hotel recognizes the importance of data analysis and marketing automation, and has entrusted Opticity to enable these capabilities. Our company considers it an honor to be part of the success of Native enterprises,” added Opticity CEO Adam Smithline. “We combine a great product with simple, affordable pricing, and world-class training and support, and so far the feedback has been very positive.”

Based in Silicon Valley, and designed specifically for casinos, Opticity offers a welcome alternative to the data warehouse offerings of larger casino software vendors. The platform, developed by a team of leading experts in all facets of data science and business intelligence, is robust, accurate and highly secure. By giving operators a thorough understanding of player activity and underlying performance drivers, Opticity provides an important competitive advantage.