Record Powerball jackpot drives Powercode entries and LotteryHUB downloads

Launched in October 2015, Powercode players who enter the correct Powerball number (the red ball number drawn in each Powerball drawing) during the promotion, will be eligible to play an instant win game for a chance to win gift cards from national retailers. Players are also automatically entered into sweepstakes for a chance to win a series of grand prizes.

During this past weekend (Jan. 8 -10), players flocked to Powercode and enjoyed over 1.2 million instant win game plays. For the three day period, Powercode sustained an average of 300 game plays per minute per day.

Additionally, LotteryHUB, which debuted in May 2013, was installed by 200,000 avid lottery players and generated just under 1.0 million user sessions. LotteryHUB has twice been named the Best Mobile App by the American Gaming Association (AGA) and won AGA Awards in the Best Direct Digital Marketing and Best Mobile Marketing categories. LotteryHUB is an official app of both Powerball and Mega Millions, and has become the lottery player’s “go-to” source for winning numbers, information and lottery-related news.

“Lottery products like Powercode and LotteryHUB keep lottery customers coming back, which will help the lotteries selling Powerball continue to generate revenue for the good causes they support across the country,” said Shoutz CEO, Jim Mueller.