“ZUUM is developing technology to connect land-based machines with players remotely”

What do you expect to see at ICE 2016?

At ICE, our main focus is for others to see us and our new concept Roulette and Bingo products. Of course, we are also interested in innovation within the gaming industry so we are looking forward to seeing what the future is going to look like.

What products will you exhibit?

ZUUM has developed a new electronic Roulette concept and also a new mechanical bingo machine named AIR BING. These two new products are the result of our company’s devotion to developing high end products. Our new concept Roulette and AIR BING are most defiantly setting a new standard in the gaming industry and we are very enthusiastic about our customers response.

What will be the key trends for the industry in 2016?

We see the gaming industry moving towards connecting the online user experience with the land based equipment. Many operators have said that there are simply moments in one week when their machines are not occupied by players so we are developing technology to connect those machines with players remotely.

Will start-ups and small companies be able to survive the wave of industry mega-mergers?

Yes. A lot of innovation comes from start ups. We keep a close eye on revolutionary ideas and our doors are always open to ideas and ways to make the gaming industry better and more entertaining to the player.

Why is it so important to come about with new gaming legislation?

The gaming industry has to be regulated and, since it's also so organic, the rules have to change along with that. We welcome all regulation that makes us more safe as a manufacturer.

What are the firm 's business goals both in the short and long term?

We focus on bringing innovation to the market every year and we will keep doing so. It's our key philosophy. We have a strong vision for the future and we work hard to keep our costumers satisfied.