Aristocrat to take its ‘Big Play’ tour to ICE 2016

“Every casino operator wants to make the big play, creating an experience for their player that is exciting, engaging and that builds loyalty. We are uniquely prepared and positioned to help operators do just that, with a deep and broad portfolio of industry-leading hardware and gaming content designed to reach every type of player demographic,” said Maureen Sweeny, Aristocrat Chief Commercial Officer.

Aristocrat will bring to EMEA a strong list of licensed themes for Arc Double, leading out with Game of Thrones Slot Game and will be supported by follow-up titles including Britney Spears and The Walking Dead.

The range can be complemented with illuminated branded inserts between machines to create feature banks in carousel, diamond and oval formations, creating a substantial floor presence and player destination.

Landing at US casinos in just the last few weeks, Aristocrat’s Behemoth, the world’s biggest single-screen slot machine, is about to make a big impression in Europe. Boasting a colossal 84″ ultra high-definition LCD portrait monitor, it’s definitely no shrinking violet, creating high visual impact and sight lines that shout across the casino floor.

“Our debut title on Behemoth will be Sons of Anarchy, a highly revered and much sought after theme in this region. With The Big Bang Theory Bazinga! planned to follow later in the year,” remarked James Boje, Aristocrat Managing Director, EMEA.

Another Aristocrat cabinet proving itself on gaming floors is the uniquely crafted Wonder Wheels. Over three metres tall, each Wonder Wheels dual-seat pod sports a large community-style display with three mechanical wheels delivering bonus features and prizes. The wheels spin independently, keeping both players in the game at all times, even if one of them is in a bonus stage.

Following on from Batman Classic TV Series Slot Game, the next scheduled releases include more big names, including Superman The Movie, Ted, The Big Bang Theory and Man of Steel.

“All of these larger than life hardware solutions provide operators with a variety of centrepiece options to draw in the crowds led by a barrage of Triple A licensed gaming content and a long list of further titles in our roadmap to enhance longevity and ensure that casinos always have strong, fresh marketing assets to help maximize new player appeal and hold,” said Boje.